Lana, Cape Town
Our Listener – Lana, Cape Town
“Finding connection through words and work that matters.”
Lana began her journey with Way With Words in 2018, drawn not only by the company’s professional reputation but by something deeper she saw reflected in the voices of others. “Their website featured personal profiles of current employees,” she recalls. “It sounded like everyone was happy and respected.” That sense of authenticity and mutual regard struck a chord. She wanted to belong to a place where people took pride in their work and were treated with care.
Before long, transcription became a natural extension of what Lana already loved: precision with language, focus, and the quiet satisfaction of producing something accurate and useful. “It was a wonderful and legitimate way to work from home and earn an income,” she says simply – but behind that understatement is a steady rhythm of discipline and appreciation for the craft.
When asked what makes a great transcriber, Lana doesn’t hesitate. “A good work setup, meticulousness, and dedication.” It’s the kind of answer that reveals the professional beneath the calm tone – the one who understands that good transcription is a partnership between technology, concentration, and humanity.
Outside of transcription, Lana’s world expands into creative and linguistic spheres. She’s a professional scriptwriter and copy-editor in the mobile gaming industry, as well as a freelancer in digital marketing. Her days move between storytelling and structure, imagination and precision, each one feeding the other. “I think working with words in so many forms keeps me grounded,” she says. “It also keeps me curious.”
That curiosity extends to moments of reflection sparked by her work. One recording, in particular, stands out: a speech about forgiveness. “It really brought home how forgiveness can set you free,” she recalls. There’s a quiet weight to that insight, one that sits perfectly within the reflective nature of her work, where listening deeply to others can sometimes become a mirror of one’s own inner life.
When automatic speech recognition entered the scene, Lana noticed something telling. “Slight mishears can make you chuckle, but would be disastrous for the transcript,” she says with wry humour. It’s a small reminder of why human understanding still matters – why listening, interpretation, and context can’t yet be replaced by algorithms. For Lana, it’s not about resisting change but recognising the irreplaceable nuance that people bring.
Her years with Way With Words have affirmed that belief. “I’ve worked with many companies across the world,” she says, “but Way With Words remains one of the most personable, reliable, and organised teams I’ve ever worked for. There are high standards, but in return you receive respect and reward. Truly a give-and-take relationship, which is precious nowadays.”
It’s the kind of perspective that comes only from experience—and from knowing that good work, done with care, is its own form of respect.
Company Note
Way With Words provides high-quality transcription and speech data services globally. Behind every transcript is a skilled listener like Lana, whose dedication ensures accuracy, understanding, and the human connection that defines our work.